Since screening at the 2014 ILLUMINATE Film Festival, Awake: The Life of Yogananda has screened in 250 venues across North America, many of them sold-out shows, and booked over 30,000 tickets via the GATHR® theatrical-on-demand platform. The filmmakers and their distribution partners discuss how they combined strategic partnerships, grassroots marketing and a hybrid distribution model to gross over one million dollars at the US box office within the first three months of release. Have they created a model for other conscious film projects to replicate?