
ILLUMINATE Industry Hive
May 1, 2025 | 10:00 AM - 4:00 PM
The ILLUMINATE Film Festival’s groundbreaking Industry Hive Day brings together visionary filmmakers, producers, distribution experts, and media changemakers dedicated to nurturing the conscious media movement. Taking place on May 1, 2025, at the IFF Hub (28 Vic) in Santa Barbara, this full-day industry summit features enriching talks from Chaz Ebert, Sheva Carr, and Emanuel Kuntzelman, as well as illuminating case studies and panel discussions exploring how filmmakers can create content that fosters both personal transformation and social change. This year’s Industry Hive is made possible by a generous grant from NewStories.
Keynote #1
Presenter
Synopsis
Chaz Ebert will share about the power of films as "empathy generators" and how through media, we have the power to transform forgiveness, empathy, compassion, and kindness into tangible action for greater personal and global impact.
Heart Meets Market: Meeting the Moment with Stories that Matter
Moderator
Confirmed Speakers
- Terra Joy Director of Consultations and Script Services at Roadmap Writers
- Marisa Polvino Award-Winning Producer and Co-Founder of The Nohoba Group and Straight Up Films
- Dr. Dana Klisanin Award-Winning Psychologist, Futurist, and Founder of Evolutionary Guidance Media R&D
Synopsis
This insightful panel explores the evolving marketplace, and perhaps an opportunity, for media in a post-pandemic entertainment landscape. Industry veterans will explore the disconnect between the rising audience demand for mindfulness, wellness, and transformational content—and what is actually being greenlit, acquired and distributed by platforms and buyers.
Audiences today are seeking content that reflects their values, lifts their spirit, nurtures personal growth, and aligns with a deeper sense of meaning. For filmmakers, this rising demand presents a unique challenge: how to meet it within a marketplace still shaped by legacy gatekeepers, outdated success metrics, and commercial risk aversion. Conscious storytellers and creative changemakers often find themselves navigating a system designed for mass-market appeal, even as their audiences grow in number and depth.
This panel will encourage filmmakers to think differently about how their content could thrive. With honest reflections and forward-thinking perspectives, panelists will offer a deeper look at the opportunities—and the obstacles—facing storytelling today.
Topics will include
- Strategies for developing projects with specific, built-in audiences
- The continued dominance of true crime and celebrity-driven content versus niche offerings conscious media and transformative entertainment
- How filmmakers can position their stories to stand out in a crowded marketplace
This crucial conversation will provide filmmakers with practical insights on how to develop, pitch, and position projects in a rapidly changing industry environment.
Documentary Film on Festival Circuit
Presenter
Synopsis
Director Soraya Simi shares her journey through all stages of creating her award-winning film, "Row of Life", from a successful private investment and grant funding effort, to a world-wide festival circuit, and a unique strategy toward distribution. Her film follows Marine Corps veteran, 3x Paralympian, and 14x Guinness World Record holder Angela Madsen and her solo attempt to row across the Pacific Ocean in 2020.
Soraya and Angela worked closely together to produce the film, which gained worldwide media attention during the making-of. It is a significant and deeply personal story that exemplifies the complexity of a close protagonist-director relationship, and how the stakes in non-fiction storytelling are not imagined, but very real. It is Co-Produced by Vacationland Studios, TOGETHXR, Time Studios, and Executive Produced by Sue Bird.
Documentary Film in Development
Presenter
Synopsis
Veteran filmmaker Peter Rader will share his time-tested strategy of using shorts as a way to attract funding and partnerships, how it's never too early to begin marketing and engage with your audience, the importance of conferences in your overall strategy, and tips to reverse engineer your offering to identify your film's niche.
Scripted Series in Development
Presenters
Synopsis
Step behind the veil with showrunners and co-creators Sarah Drew and Vilina Malka as they illuminate the transformational journey of bringing the beloved feminist fantasy novel Gaia Codex to life as a scripted television drama and immersive media platform.
In this intimate case study, they reveal the creative alchemy behind adapting a mythic, regenerative narrative for the screen—merging timeless storytelling with emergent technologies including AI-assisted development and augmented reality world-building. Rooted in the ethos of Media as Medicine™, this visionary project reimagines how media can serve as a conduit for healing, remembrance, and cultural evolution. From the sacred act of writing to the integration of next-gen tools, Sarah and Vilina share how art, spirit, and innovation coalesce to birth a new kind of storytelling—one that speaks to the soul of our time.
Facilitated Q & A for all Case Studies
Led by
Presenters
Synopsis
Hive participants have the opportunity to ask questions and engage with all Case Study presenters.
Keynote #2
Presenter
Synopsis
Sheva Carr will share leading-edge neuroscience about the heart and brain, that shows us how both filmmakers and audience members alike can deliberately create movie experiences that serve as meaningful medicine for the evolution of our souls.
Inner Transformation for Outer Activation: Leveraging Your Distribution and Impact Campaign
Moderator
Confirmed Speakers
- Chris Lane President, Distribution & Audience at Joint Venture, former Vice President Of Distribution in Campaigns & Engagement at Participant
- Kelly Noonan Gores Producer of HEAL, Author, and Host of the HEAL with Kelly Podcast
- Keith Ochwat Distribution Strategist and Founder at Show&Tell Films
- Devon Dansky Impact Producer and Narrative Strategist, ABUNDANCE: THE FARMLINK STORY, former Program Manager at UCLA's Skoll Center for Social Impact Entertainment
Synopsis
This timely panel explores how filmmakers can navigate and reimagine impact and distribution strategies in today's media landscape. As the world of social change begins to embrace personal reflection and inner growth, filmmakers are being encouraged to create content that speaks not just to issues—but to inner resonance. As Gandhi reminded us, "Be the change you wish to see in the world"—because creating the world we want to live in starts with who we are inside. And the media we share should reflect that.
Using current impact campaign and distribution models as a foundation, this conversation will explore what's possible when those frameworks are infused with a deeper awareness of audience values, viewing behaviors, and their desire for personal growth. Audiences aren't just consuming content—they're seeking connection, alignment, and inspiration. Understanding how they engage with story can reshape how we design campaigns, partnerships, and outreach from the inside out.
Topics will include
- Identifying and connecting with your authentic audience
- Building strategic partnerships aligned with your film's mission
- Utilizing data-driven resources to understand your viewership
- Creating strategies that maximize both reach and inner- and outer-impact
This essential conversation invites filmmakers to consider a dual path: one where inner activation and personal awakening are just as vital as social change. Because lasting transformation doesn't just ripple out—it starts within.
Holomovement Talk
Presenter
Synopsis
Holomovement founder Emanuel Kuntzelman will explore how filmmakers can inspire viewers to move from awareness to action, reflecting the Holomovement's vision of unity in the face of division and resilience under the weight of crisis.
Industry Hive Panelists

Chris Lane
President, Distribution and Audience at Joint Venture
Chris Lane currently serves as President of Distribution and Audience at Joint Venture, a new distribution company that is filmmaker-forward and centered on community building through distribution strategy, audience engagement, and innovative campaigns for independent film.
Most recently, as Vice President of Distribution at Participant, Chris worked on worldwide distribution strategies for the social impact-driven company's narrative, documentary, and episodic slate which included Academy Award®-winning and Academy Award®-nominated films. Chris has also served in previous roles working in distribution at Park Circus, Sony Pictures, and MGM.
Throughout his 20+ tenure in the business, Chris is always trying to find new and innovative ways to distribute and market films of all genres and audience sizes.

Dr. Dana Klisanin
Founder, Evolutionary Guidance Media R&D
Dr. Dana Klisanin is an award-winning psychologist, futurist, and storyteller exploring the intersection of conscious media, nature, and human potential. Recognized by Forbes as a top female futurist, she has collaborated with major entertainment companies through Evolutionary Guidance Media R&D, Inc., integrating transformational storytelling into film and digital media.
An award-winning author, her Chronicles of G.A.I.A. series empowers young readers to become eco-leaders through immersive storytelling. She recently launched ReWilding: Lab, a research-driven initiative helping people trade burnout for biophilia through nature-based leadership and creativity.
Her work has been featured in BBC, Time, Fast Company, and other outlets exploring the evolution of entertainment, digital culture, and impact-driven storytelling.

Devon Dansky
Impact Producer and Narrative Strategist
Devon Dansky is an LA-based impact producer and narrative strategist who has led the campaigns for several documentaries focused on criminal justice reform and bridging, including The First Step and Undivide US. She has also worked in climate storytelling as the impact producer for Hulu's intergenerational climate action documentary I Am Greta.
Devon has consulted with multiple impact-driven storytelling organizations in Hollywood, including Bridge Entertainment Labs, YEA! Impact, and Pathos Labs. She is a founding member of SIE Society where she has helped program workshops to inform creatives and filmmakers on alternative ways to finance, market, and measure their work.
Devon previously worked at UCLA's Skoll Center for Social Impact Entertainment where she helped launch the first report-of-its-kind which mapped the landscape of social impact entertainment; she also coordinated the fully Deaf/Blind accessible LA Premiere event of the Oscar-nominated short Feeling Through.
Outside of work, Devon is a volunteer with the community-based organization Feed the Streets LA.

Kelly Noonan Gores
Filmmaker, Author, and Host of HEAL with Kelly
Kelly Noonan Gores is an entrepreneur, writer, director, and producer. She gained recognition for her award-winning documentary HEAL (2017) which explores the power of the mind-body connection and the body's natural healing capabilities. In 2019, Kelly authored the follow-up book, HEAL: Discover Your Unlimited Potential and Awaken the Powerful Healer Within.
She is the host of HEAL with Kelly, a podcast that inspires, reveals tools, and shares personal stories of the body's ability to heal. Through the HEAL brand, she aims to empower people by sharing knowledge about the remarkable ability and intelligence of the human body to expand our belief of what's possible and become conscious co-creators with our lives.
Born and raised in Los Angeles, Kelly has been in the entertainment industry since the age of seven, acting in commercials, TV, and films. Kelly is currently on the board of the Institute of the Environment and Sustainability at UCLA and has a passion for healing the planet. Her interests also extend to psychology, wellness, spirituality, and an insatiable appetite for understanding consciousness.
Outside of professional pursuits, Kelly is a mother, knowledge-seeker, meditator, and investor in Religion of Sports, Trusted Gut Brewing Company, and WellSet. She also enjoys exploring all that the West Coast has to offer from snowboarding in the mountains to surfing in the ocean and stand-up paddle boarding, playing tennis, and getting lost in a self-help book, an ancient philosophy text, or a mystery novel.

Marisa Polvino
Co-founder, The Nohoba Group
Marisa Polvino is an award-winning producer and entrepreneur dedicated to creating bold, impactful content across all genres and platforms. With a career spanning feature films, series, documentaries, and digital media, she seamlessly blends entertainment with purpose, ensuring that every project is not only compelling but also a catalyst for real-world change.
As the co-founder of Straight Up Films and the recently launched company, The Nohoba Group, Polvino develops and produces high-profile, socially driven narratives that integrate built-in impact campaigns—bridging the gap between storytelling and tangible action. Her belief that "Entertainment Brings the Action" fuels her approach, using media as a force to inspire engagement and transformation.
Her diverse production slate includes major motion pictures such as Transcendence and The Education of Charlie Banks, as well as groundbreaking purpose-driven projects like Power On—a short film series in collaboration with Google and YouTube to champion diversity in STEM—and Meaning in Madness, which explores mental health issues among teens and young adults.
Polvino's upcoming projects, including The Ride, a documentary tackling homelessness in America, and House of Mirrors, an exposé on the American Family Court system, exemplify her commitment to stories that not only entertain but also activate audiences toward meaningful change.
With a sharp eye for industry trends and a deep understanding of narrative impact, Polvino forges strategic partnerships with thought leaders, brands, and change makers to expand the reach and influence of her work. Her storytelling ethos is rooted in authenticity, integrity, and equity—pushing the boundaries of traditional filmmaking to ignite conversations and drive action.
In an industry that often prioritizes commercial success, Marisa Polvino stands apart as a producer who balances scale, scope, and social responsibility, proving that powerful stories can shape culture and create lasting change.

Terra Joy
Director of Consultations and Script Services, Roadmap Writers
Terra Joy started her career in Washington, DC as a journalist and social justice nonprofit advocate where she also managed a Roe v. Wade documentary film campaign — resulting in 115+ screenings in under nine months. She was also very active in the local screenwriting community as a member of WIFV.
After becoming a reader for Slamdance, she joined Roadmap Writers — a talent training and discovery platform with 450 writers signed — as a Coordinator, where she was then promoted within nine months as the Director of Consultations and Script Services. Terra has read well over 1,500 scripts, and has seen the trends in exec and rep feedback on over 7,000.
She also leads pitching and portfolio branding workshops to help writers stand out using their own personal "character motivation." She's lived in Poland and Japan, been to 35+ countries by the time she was 15, has a B.A. in Political Science, and when she's not connecting awesome creative people with other awesome creative people, she's listening to Greta Van Fleet, Led Zeppelin, and drinking way too much boba.
Roadmap has helped writers get staffed on BRIDGERTON, THE FLASH, CHICAGO PD, THE FIRST LADY, NIGHT COURT, THE GOOD DOCTOR, THE RESIDENT, REACHER, FUBAR, SUBJECT TO CHANGE, MAYANS, COBRA KAI, POKERFACE, and others. Their writers have also set up projects at Netflix, Amazon, Hulu, MGM, Warner Bros., Lionsgate, Starz, Legendary, American High, New Republic Pictures, Anvil Pictures, Lifetime, Will Packer Studios, and more.