Online Marketing Manager

Online Marketing Manager
Job Description

October 1, 2017 - June 30, 2018

  • Primary responsibility is ensuring organizational effectiveness in planning, communication, quality, and implementation of online marketing efforts.
  • Overseeing work products produced by digital design, photo, podcasts, web, social media, and newsletter.
  • Assemble team for Website, Blog, Social Media, and Newsletter.
  • Onboard new team members.
  • Work with Content Manager and Editorial Calendar for timely and consistent messaging.
  • Maintain online marketing information on Google Drive.
  • Conduct departmental meetings with marketing online sub-team.
  • Facilitate communication between online team and other marketing members.
  • Regularly update Managing Director regarding Master Timeline status.
  • Work closely with Creative Director for consistent branding.


  • Plan annual website turn-over with Executive Director and Managing Director:
  • Pages and content
  • Menu structure
  • Social media elements
  • Ease of donation
  • Annual campaign integration with Creative Director
  • Plan and oversee web editor's work.
  • Create web editing standards.
  • Oversee web editor's SEO practices and web traffic analysis.
  • Provide proofing and quality control.


  • Assign and manage blogger article schedules, topics, etc.
  • Create blogger guidelines.
  • Ensure article content is leveraged by social media coordinator for Facebook and Twitter.
  • Provide proofing and quality control.


  • Oversee social media schedule and posts.
  • Ensure timely and consistent messaging.
  • Create social media posting guidelines.
  • Develop programs for increased following, sharing, and loyalty.


  • Oversee newsletter schedule, production and delivery.
  • Ensure editorial calendar is followed.
  • Create newsletter guidelines.
  • Ensure mail lists are clean and structured, and bounced emails managed.
  • Ensure contact list is continually populated with web sign-ups, donor cards, and any other form of contact information collection.
  • Provide proofing and quality control.


  • Work closely with and under the direction of the Creative Director.
  • Ensure effective communication and coordination with other departments.
  • Manage schedules and action items.
  • Develop style guides.
  • Ensure digital elements are stored in appropriate places and with structure.
  • Ensure digital elements are available for multiple purposes when appropriate.
  • Provide proofing and quality control.

Attend Bi-Weekly Dream Team Meetings
Weekly meetings with Marketing Department
Lead Bi-Weekly Online Marketing Team meetings
Attend interdepartmental meetings as needed

  • Prepare detailed WRAP REPORT, along with other team members
  • Transition successor
  • Perform other duties as assigned

To apply, send a resume and cover letter to

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